By satisfying the desires and tastes of the local population Restaurants in Chorlton are able to thrive. The people in Chorlton appreciate diversity, when new restaurants open in Chorlton they receive immediate support as people rush to see what it is like. They seem to like places that offer something distinctive, a niche. Where else could a restaurant that only serves pies do so well for example?

Chorlton restaurants also tend to offer food with a twist.  For example Coriander, an Indian Restaurant in Chorlton, promises that its food is freshly prepared, healthy and free of preservatives. Mezzaluna, an Italian restaurant in Chorlton mixes traditional Italian food with other Mediterranean dishes from Southern Europe and North Africa.  Their website states "Wine and herbs are central to Southern European cuisine (Italy, France, Spain), while spices intricately and boldly flavour North African foods (Tunisia, Morocco, Egypt)"

Not only do Chorlton Restaurants take great care in the ingredients they use (many source their food locally from organic farms) but they also take great care in communicating about their food to their customers, because they know this is important to them. Marmalade made an art form of this.  The provenance of all of the ingredients was written on the walls.

By understanding the desires of the local community and communicating clearly how they are meeting them, Chorlton restaurants are able to add diversity and colour to the community, and in turn the community supports the restaurants.